NSW Fair Trading has issued a warning about a growing issue in the toy market: counterfeit Labubu toys, known as “Lafufus,” are being sold online and scamming Australian shoppers. The viral Labubu goblin dolls, popularized on social media and often seen dangling from handbags or featured on TikTok FYPs, have become so sought after that counterfeiters are now cashing in on the trend.
How to Spot Fake Labubu Toys
The fake Lafufu toys have become so widespread that NSW’s business and consumer watchdog has stepped in, sharing a post on social media to help buyers spot the difference. In the post, Fair Trading wrote, “Labubu… more like Lafufu. Can you spot the fake?” They also shared a Labubu-themed “Where’s Wally” game to educate consumers on identifying authentic toys versus fakes. Key tips include:
- Teeth count: Authentic Labubu toys have exactly nine teeth.
- Ear spacing: Pay attention to the distance between the goblin’s ears.
Avoiding Scams and Counterfeit Toys
Fair Trading advised buyers to always check the legitimacy of websites before purchasing Labubu toys. It’s important to read seller reviews, avoid deals with suspiciously low prices, and report any scams or non-deliveries. Authentic Labubu toys are manufactured by PopMart and retail for around $32, but due to high demand, resellers often price them at over $100. If a deal seems too good to be true, it probably is.
What to Do if You’ve Been Scammed
If you’ve bought a counterfeit Lafufu or experienced an issue with non-delivery, you can report scams via the NSW Government’s consumer rights and protection page. Protect yourself by shopping only from reputable retailers and avoiding deals that seem suspiciously cheap.
Why Are Fake Labubu Toys So Popular?
The popularity of counterfeit Lafufu toys stems from the high price of authentic Labubu dolls on the reseller market. While the official versions are $32, they can sell for over $100 (even second-hand). The cheaper dupes appeal to those who want to join the trend without paying premium prices. However, buyers are warned to be cautious, as many counterfeit products are poor quality or never get delivered.
Stay Vigilant When Buying Viral Toys
If you love the Labubu trend, make sure to do your research before purchasing. Stick to trusted retailers, avoid deals that seem too good to be true, and be wary of counterfeit toys like Lafufu, buying them could leave you disappointed or out of pocket. Always keep your wits about you when shopping online, especially for trending items.
